Let's face it. There are LOTS of nice bikes out there. I'd compare shopping for a bike to searching for a new car -- there are Hondas, Toyotas, Chevrolets - all good brands and all great values. So which one do you buy?
At this point, it's purely YOUR personal choice. Which bike grabs your attention? Which one pulls at your heartstrings? p/s Bikes pull at my hearstrings.
Now take one step back and look at the bike shop. Is it convenient and close to your house? Do you feel comfortable there? Is everyone helpful and knowledgeable and willing to take some time to work with you? A bike shop is an important tipping point in selecting that perfect bike.
I've got a few good recommendations if you're looking.
Not my local bike shop...but cute!